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Customer Experience & Contact Centres

Every conversation with your customersis an experience that builds trust

The Kingdom's most reliable contact centre, around the clock across every channel — backed by the “Saudi Direct Line”.

A Saudi employee in a modern office

The operational challenge

Customers don't see your channels.They see one experience

When calls, messages and email are handled without unified management, information gets lost and responses slow down. We unify the channels and build clear paths for requests, escalation and measurement.

When should you consider outsourcing? When repetitive work starts to get in the way of focus, when responsibilities multiply without a clear owner, or when you need to scale faster with measurable follow-up.

Professional operating scope

What does Entshaar run?

Decisions, policies and key approvals stay with the client. We run day-to-day execution within an agreed scope and responsibilities.

Phase one — laying the foundation

Vision & foundation

01

Customer journey design

We map the touchpoints and the request and escalation paths for every channel.

02

Knowledge base

We prepare the scripts, answers and procedures the team relies on.

Phase two — executing and rolling out

Reach & rollout

02
03

Omnichannel operations

We handle calls, chats and email through one platform and one team.

04

Outbound campaigns

We run outreach, follow-up and order-confirmation campaigns for target segments.

05

Quality assurance

We review conversations and evaluate performance against agreed quality standards.

Phase three — measuring and improving

Continuous growth

03
06

Customer experience analytics

We turn contact data into insights that reveal the reasons behind requests and where to improve.

07

Continuous improvement

We refine procedures and retrain the team regularly as the business grows.

↻A continuous, ongoing improvement cycle

Operational impact

Results that show in the way you work

More consistent operations, a clearer view of performance, and continuous improvement built on meaningful data — without complexity.

  • How can I track my order?
  • You can follow the order directly from the dashboard.
  • Thanks, found it!

Instant customer response

Integrated, immediate support that ensures a smooth customer experience and a positive impression at every touchpoint.

Flexibility & rapid adaptation

Always availableQuick customisationFlexible integrationInstant scaling

Flexibility & rapid adaptation

A scalable system that adapts to your changing business needs without complexity or downtime.

Greater consistency across channels

One unified experience across digital channels and touchpoints for a seamless customer flow.

Reports tied to business goals

Clear indicators that give leadership the visibility to read change and make sound decisions.

Faster clarity on request status

A clearer view of requests and operations, and of what needs immediate follow-up.

A continuous improvement cycle

Regular reviews of the numbers and KPIs, turned into clear, ongoing operational improvements.

Performance you can see and improve

The final indicators are set once we understand the scope. Examples include:

Response time
First-contact resolution
Customer satisfaction
SLA compliance
Abandoned-call rate
Conversation quality
Cost per contact

FAQ

What you need to know before we start

Through regular reports and reviews of indicators suited to customer experience and contact centres.

Let's build the operating modelthat fits your business

Share your challenge, and we will discuss the scope and the best next step with you.